In August 2019, Pinkcollar, Malaysia’s first ethical recruitment agency for domestic workers, opened its doors in Kuala Lumpur. Founded by Zenna Law and Elaine Sim, Pinkcollar aims to disrupt the domestic worker industry and make ethical recruitment the new standard practice in Malaysia. The first of its kind in Malaysia, Pinkcollar follows a growing number of Asia-based firms promoting ethical recruitment.
The Hong Kong-based Fair Employment Foundation (FEF), one of the Fund’s partners on the ground, played a central role in Pinkcollar’s establishment. FEF’s mission is to build market-based solutions to end forced labour of migrant workers in Asia. The first of these market-based solutions was Fair Employment Agency (FEA), a non-profit ethical employment agency that ensures workers are never charged recruitment fees. FEA was set up in 2014 and had its first break-even year in 2018. It is now one of the biggest employment agencies in Hong Kong.
Using models from their own operations and the GFEMS project, FEF helped Pinkcollar to create their ethical recruitment model. FEA’s standards and operations serve as a strong foundation for Pinkcollar’s service processes and as a benchmark that guides Pinkcollar’s progress.
Read the full story to learn more about Pinkcollar and how GFEMS partner with FEF to expand ethical recruitment models across Asia.